WHO IS LINDA?

Being asked to define ”what my thing is”, tells me something about the person asking. 

The idea of “one focus” as the way to success is a market-driven concept, not a passion-driven one. 

Choosing is not fundamentally bad per se, it can be beneficial. And still… 

The passion I feel for art, culture, music, free speech, free will, our Swedish forests and sustainability – and for the Passion Driven Economy as such – this passion does not care about business areas and fields of expertise. I can write a poem, paint a painting, sing a song, design a village, create a business idea for sustainable forestry. And it will all be relevant.

Having a wide range of abilities isn’t rare in the passion-driven context. On the contrary. In the PDE, it is common to be special. What IS rare, is telling the story about it.

Often we who are passion-driven entrepreneurs omit our diverse creativity when describing ourselves. We don’t want to complicate the picture by making ourselves difficult to categorise. This can sound like a small thing. A harmless branding-strategy. But it isn’t. It is the tip of an iceberg of denying the essence of who we are. And in the long run – a denying of what it is to be human.

This is only one fraction of an example of how many of us adjust ourselves to the market-driven paradigm, even if we would prefer something else. And it also gives us a glimpse of the freedom that awaits us just behind that passion-driven door. 

I will not tell you it will be an easy passage. But on the other hand, transformations that matters rarely are.