Being asked to define ”what my thing is” tells me something about the person asking. Choosing is not fundamentally bad per se, it can be beneficial. But the idea of one focus as The Way to Success is a Market Driven concept, not a Passion Driven one. Being a cross-border entrepreneur is not a personal flaw, it’s a structural consequence that comes with both challenges and great benefits. The more one understands about the Passion Driven Economy, the more it becomes apparent that many conventional “how to” concepts are not laws of nature, but rather results of the present Market Driven paradigm. And they will change when we choose to be a part of another paradigm: the Passion Driven one.

The passion I feel for art, culture, free speech, free will, our Swedish forests and sustainability in general – and towards supporting the development of other Passion Driven people and organizations – this passion does not care about business areas and fields of expertise. I can write a poem, paint a painting, sing a song, design a village, create a business idea for sustainable forestry and a sales strategy for a theatre. Specialisation is for insects. 

Having a wide range of abilities isn’t rare in the Passion Driven context. What is rare is having the opportunity to tell the story about it. Often Passion Driven people omit their diverse creativity when describing themselves. They don’t want to complicate the picture by making themselves difficult to categorise. And this is only one example of how many of us adjust ourselves to a Market Driven paradigm, even if we would prefer something else.