In 2001, Linda K Nordfors founded Reflection Company, Sweden’s first art agency, together with senior communication consultant Göran Sachs.

For the past 20 years, Reflection Company has worked on building, developing and mirroring brands with art. Reflection Company treats brands as the soul of an organisation, the essence of a company, a sum of values and inner qualities that can, and should, be conveyed to the outside world – and then reflected back into the core of the organisation. Reflection Company does this through award-winning methods.